TOURISM MALAYSIA HEADS FOR SALES MISSION TO OMAN AND QATAR
PUTRAJAYA, 12 May 2024 – Tourism Malaysia embarks on a sales mission to Oman and Qatar from 12 to 15 May in its robust efforts to foster closer tourism ties and showcase its latest offerings to the West Asian market after successfully
participating in the recent Arabian Travel Market (ATM) 2024.
Tourism Malaysia with 23 Malaysian delegation consists of twelve travel agents,
eight hoteliers, two product owners and representative from the State government.
The delegation will showcase Malaysia’s latest tourism products which are truly enchanting, entertaining, inspiring, alluring, relaxing and exhilarating.
The mission will facilitate targeted business-to-business (B2B) sessions and
networking dinners in Muscat and Doha, enabling productive partnerships and
knowledge exchange between Malaysian and local travel trade partners. Formal
briefings and presentations will further enhance the understanding of Malaysia’s
dynamic tourism industry.
West Asian travellers have consistently ranked the top five international spenders
in Malaysia, boasting a high per capita expenditure and longer average stays. As we
witness a resurgence of West Asian touriststo Malaysia, this sales mission presents
a strategic opportunity to amplify our promotional efforts in Oman and Qatar.
In 2023, Malaysia welcomed 18,078 and 2,464 tourists from Oman and Qatar,
respectively. While these numbers reflect a positive trajectory, the mission aims to
re-capture pre-pandemic arrivals of 23,911 and 4,089 logged in 2019. This target is further supported by the availability of convenient direct flights to Kuala Lumpur
offered by Qatar Airways, Oman Air and Salam Air.
