MATTA FAIR 2025 – Taiwan Pavilion Unveils Star-Powered Lineup and Immersive Experiences
Kuala Lumpur, 11 April 2025 –
Malaysia’s premier travel exhibition, MATTA FAIR 2025, returns from 18 to 20 April at the Malaysia International Trade and Exhibition Centre (MITEC) with an exciting lineup at the Taiwan Pavilion. Organized by the Taiwan Tourism Administration, the themed pavilion—
“Salam Taiwan”—promises an engaging and interactive showcase that celebrates the vibrant diversity and cultural richness of Taiwan.
This year’s spotlight falls on a trio of popular Malaysian personalities: Nabila Razali, celebrated singer and actress with nearly 3 million Instagram followers; along with prominent lifestyle influencers Elcah Hasha and Bajilah.
The three will take turns presenting their unique Taiwan travel experiences, offering curated itineraries, insider tips, and personal stories that highlight the island’s best-kept secrets.
Designed as more than just a visual exhibit, the Taiwan Pavilion offers an immersive, hands-on experience that connects visitors to Taiwan’s multifaceted appeal. Daily themes—Urban Trends, Nature & Adventure, and Ambassador’s Picks—will guide engaging activities including live Q&A sessions, cultural workshops, exclusive giveaways, photo opportunities, and a chance to win round-trip flights to Taiwan.
Program Highlights:
Day 1 – Urban Escapes with Elcah Hasha
Influencer Elcah Hasha kicks off the showcase with her “Girlfriends’ Getaway” itinerary. From mall-hopping and iconic bookstores to rejuvenating hot springs and buzzing night markets, she spotlights a modern, Muslim-friendly Taiwan—complete with accessible prayer facilities and halal dining.
Day 2 – Star Moments with Nabila Razali
“Salam Taiwan” ambassador Nabila Razali graces the stage with live performances of her hit singles “Raya Mana” and “Pematah Hati.” She will share heartfelt memories from her three visits to Taiwan, including behind-the-scenes insights from her filming experience. Visitors can also join her for the “Follow My Day” lucky draw, with chances to win round-trip tickets and experience her curated itinerary firsthand.
Day 3 – Adventures with Bajilah
Adventurer and influencer Bajilah wraps up the event by reliving her couple’s journey across Taiwan. From beach buggy thrills and stand-up paddling at Sun Moon Lake to scenic cable car rides and Indigenous cultural experiences, her session highlights Taiwan’s appeal for couples and families seeking unforgettable adventures.
Beyond the celebrity appearances and activities, the “Salam Taiwan” Pavilion champions inclusivity and cultural connection, offering a welcoming space for Muslim travellers and showcasing Taiwan’s thoughtful efforts to accommodate diverse needs. From tailored itineraries and inclusive facilities to meaningful cultural exchange, Taiwan extends a heartfelt invitation to all.
Join us at the Taiwan Pavilion at MATTA FAIR 2025 to experience the island’s unique charm, forge new travel inspirations, and take the first step toward your next unforgettable journey.
