ROAD TO FITNESS: THREE ENTREPRENEURS LAUNCH TRANSFORMATIVE FITNESS MOVEMENT FOR PROFESSIONALS & ENTREPRENEURS WITH THE SUPPORT OF KL WELLNESS CITY
Kuala Lumpur, 29 March 2025 – Three visionary entrepreneurs, Rizal Kamal, Datuk Irwin Cheong, and Dato’ Sri Dr. Vincent Tiew, have joined forces to launch Road To Fitness-a powerful community-driven initiative aimed at empowering professionals and
entrepreneurs to transform their health and fitness. Supported by KL Wellness City, this
groundbreaking movement aspires to inspire participants to achieve their healthiest,
strongest selves.
As the trio approaches a milestone birthday-turning 49 and 50 in November 2025-
they are delivering a powerful message: Health comes first, no matter the age.
Road To Fitness is proudly supported by key partners who share the vision of promoting
health and wellness among professionals and entrepreneurs. KL Wellness City,
Anovator, Daily Bekal, Ultra Lab, Impulse Studio, Xposure, Philo Headspa, Warrior
Plunge, LOL Asia, Joshua Lim Production, HAKUMA MATATA, Lions Club of KL Re-Mind,
and World One are committed to empowering participants with resources, expertise,
and motivation to achieve their fitness goals.
Their collaboration strengthens the impact
of this transformative movement, ensuring participants receive the best support
throughout their journey.
A COMMUNITY BUILT FOR BUSY PROFESSIONALS & ENTREPRENEURS
Many professionals and entrepreneurs often neglect their health due to hectic careers,
high-pressure lifestyles, and endless commitments-until it’s too late. Road To Fitness aims to change this by making fitness and wellness accessible, engaging, and
sustainable.
This free program welcomes individuals aged 18 to 55 to join a dynamic community
focused on learning, training, and supporting each other on their health journeys.
Participants will benefit from regular fitness challenges, educational health talks from
experts, community-driven support and accountability, and structured guidance to
improve body composition.
AIMING FOR AN ASEAN RECORD
Adding excitement to the initiative, Road To Fitness is setting its sights on achieving an
ASEAN record for the largest number of professionals and entrepreneurs committed to improving their health through an 8-month transformation programme.
To qualify for the record, participants need to achieve either a 15% reduction in body fat
or a 10% increase in skeletal muscle mass
With hundreds already signed up, the founders are urging more professionals and
entrepreneurs to join this movement and demonstrate that a busy career is no excuse
for neglecting health.
CALL TO ACTION
Upon registration and joining the programme, participants will undergo a body
composition measurement. Their progress will be monitored regularly to ensure
consistent improvement over time. By November 2025, a final body composition
assessment will be conducted to determine the percentage of progress achieved
throughout the challenge.
“No matter how successful you are, your body is your greatest asset,” said Rizal Kamal,
CEO of LOL Asia. “We created this programme because we believe it’s never too late to
prioritise your health and become the best version of yourself.”
“Too many professionals wait until something goes wrong before taking action. We’re
here to change that. We’re to change that. This programme is about making health a
lifelong priority, not a short-term fix,” added Datuk Irwin Cheong.
“We’re not just trying to set a record-we’re building a movement. If you’re ready to
commit to your health, we’re here to guide and support you,” emphasised Dato’ Sri
Vincent Tiew.
HOW TO JOIN
Participation is completely free. To sign up, scan the QR code below or visit [Website or
Registration Link].
Join the movement. Transform your health. Make history.
