FASHIONALLY returns with style in September Fashion platform presents four days of events for local fashion lovers
30 August 2024 – CENTRESTAGE, the prestigious annual Asian fashion event organised by the Hong Kong Trade Development Council (HKTDC), and sponsored by the Cultural and Creative Industries Development Agency (CCIDA), kicks off on 4 September 4. A range of fashion events will be presented over the four days of the show, with fashion buyers welcomed for on-site purchasing and the entire exhibition period opened up to the public free of charge for browsing and shopping.
Hong Kong fashion platform FASHIONALLY.COM is dedicated to promoting and supporting local fashion brands and designers. This year, the platform will host four fashion shows during the CENTRESTAGE fashion showcase, including FASHIONALLY COLLECTION #23; FASHIONALLY Presentation I: YAMA GUEST; FASHIONALLY Presentation II: Murfi Lau; and FASHIONALLY Presentation III: MARCCH. Three of these presentations will feature special stage setups, immersing the audience in the design collections’ distinct styles. In addition, several past YDC contestants, including designers Derek Chan (DEMO), Mandy Fong (SZMAN) and Kinyan Lam (Kinyan Lam), will participate in exhibitions and other fashion shows. Stay tuned for real-time updates on the FASHIONALLY Instagram page.
Information on the FASHIONALLY designers can be downloaded at: https://drive.google.com/drive/folders/1-WADpNvJlCeM5GzFqZ1iNy6SwTOhva40?usp=sharing
Promoting new local creative forces – YDC finale event takes place on 7 September
This year’s CENTRESTAGE finale event, the Hong Kong Young Fashion Designers’ Contest (YDC) 2024 Grand Final takes place on 7 September. Themed “To Be Seen”, it aims to highlight the outstanding creations of upcoming local designers, showcasing their creativity and drawing more attention to their talent. The YDC team recruited students from local fashion institutes earlier this year and promoted the event in New York, London and Paris, successfully attracting more than 100 Hong Kong designers to participate. The top 10 finalists selected by the judging panel will showcase four of their designs at the Grand Final, competing for four major awards: Champion, the Excellence Award, Best Art Direction, and the “My Favourite Collection” award chosen by public voting.
The event has invited Masayuki Ino, founder and designer of the Japanese fashion brand doublet, to serve as the VIP judge. Ino founded the brand in 2012 and his humorous and playful fashion style has won wide acclaim in the industry. In 2018, he won the LVMH Prize, becoming the first Asian designer to receive this prestigious award. The other judges include Katherine Fang, Chairlady of the HKTDC Garment Advisory Committee; Bohan Qiu, Founder and Director of fashion PR consulting firm BOH Project; Jonathan Lee, APAC Wholesale Director of Ryodan Showroom; Iemi Chu, Associate Publisher of Vogue Hong Kong; Tracey Cheng, Vice President of Women’s Merchandising at I.T; and Victoria Tang-Owen, Director of Arts of Culture & Heritage for Shanghai Tang.
MINI Hong Kong has been the lead sponsor of the YDC for eight consecutive years. YDC Alumni designers Johnson Chong (YAMA GUEST) and Kinyan Lam (Kinyan Lam) have collaborated with MINI to integrate the spirit of urban outdoor travellers and adventurers into fashion design, creating a collection that is both simple and functional and that reflects MINI’s new-generation design aesthetics and sustainability concepts. Singer Panther Chan will perform at the event which will also be attended by artistes Kaho Hung, Zelos Wong, Madboii, Ah Gi and Dixon Wong to show their support.
Information on the 10 YDC finalists can be downloaded from the following link: https://drive.google.com/drive/folders/1AU-VdYvF1uZYqnjvutdpVcFEyQZjUr8O?usp=sharing
