MIHAS EXPANDS GLOBAL REACH: DUBAI SUCCESS FUELS SHANGHAI SHOWCASE FOR 250 MALAYSIAN FIRMS
KUALA LUMPUR, 28 FEBRUARY 2025, (FRIDAY) – The Malaysia External Trade Development Corporation (MATRADE) is set to organise its second edition of MIHAS international in Shanghai, China.
MIHAS@Shanghai will be organised in conjunction with the China International Import Expo (CIIE) 2025, scheduled to take place from 5-10 November in Shanghai, China. This prestigious event provides a key platform for Malaysian businesses to showcase their products and expand their market presence in China, thereby enhancing their global competitiveness.
In conjunction with this participation, MATRADE has signed a Memorandum of Understanding (MoU) with the China International Import Expo Bureau (CIIE Bureau) to solidify trade relations between Malaysia and China. The signing took place at the 8th CIIE Promo Conference held at EQ Hotel here in Kuala Lumpur, symbolising both parties’ commitment to fostering closer bilateral trade ties and improving market access for Malaysian exporters.
The MoU was signed by MATRADE’s Deputy CEO, Mr Abu Bakar Yusof while CIIE was represented by its General Manager of Exhibition Department of CIIE, Mr Fang Hui. The signing was witnessed by Chinese Ambassador to Malaysia Ouyang Yujing, YBhg. Datuk Mohd Mustafa Abdul Aziz, CEO of MATRADE and Mr Wu Zhengping, Executive Director General of CIIE.
MATRADE Chairman, YB Dato’ Seri Reezal Merican Naina Merican said “The MoU between MATRADE and CIIE marks a pivotal milestone, showcasing tremendous opportunities in event promotion. This partnership would enable both parties to strategically leverage their combined strengths, fostering mutual growth and unlocking new avenues for success. Through international events, Malaysian companies will gain a direct pathway to expand their market reach into China and its surrounding regions. This collaboration presents immense potential to create lasting value, enhance global visibility and further strengthen networks that will position both MATRADE and CIIE for future growth in the global marketplace.”
Meanwhile, YBhg. Datuk Mohd Mustafa, CEO of MATRADE stated, “These collaborations with CIIE provide ample potential in the area of event promotion, which both parties can leverage to maximize their strengths and reap significant benefits through international events,”. He added, “These events offer a unique platform for global exposure, creating opportunities for Malaysian companies to forge valuable partnerships, increase brand visibility and expand their markets into China and surrounding areas. This partnership is a strategic move that will drive growth and success for both sides in the rapidly evolving global marketplace.”
With strong economic ties between Malaysia and China, this collaboration aims to capitalise on the potential for trade expansion, particularly in sectors such as food and beverages, technology and sustainable products.
Building on the success of MIHAS@Dubai, the MIHAS internationalisation initiatives are set to expand to Shanghai. This event will showcase 250 Malaysian companies across an impressive 2,500 square meters of exhibition space, surpassing the size of last year’s inaugural MIHAS in Dubai.
We invite all Malaysian companies to participate in MIHAS@Shanghai, held in conjunction with the China International Import Expo (CIIE). Don’t miss this opportunity to showcase your business on the global stage. Secure your space now by calling 03-6207 7802.
